Our Story So Far…..

Paul and Joan with Lee Majors and Lyndsay Wagner (The bionic man and woman) in 2021.

Right at the Beginning

In 2009 Paul and Joan formed a business partnership called Wolverhampton Hypnotherapy and began offering a range of Hypnotherapy and Hypno-Analysis services out of their offices in Berrington Lodge on the Tettenhall road in Wolverhampton.


Paul had originally trained in Hypno-Analysis in 1988 with the International Association of Hypnoanalysts (IAH) but at the time, being only 24 years of age, Paul decided he was too young to go into practice.

He subsequently went off to follow a career in operational management for various companies, culminating in an international posting as South European Manufacturing Manager for an American Corporation (Ferro, USA) based in eastern Spain.

After returning from Spain in 2000, Paul took several board level appointments for Midlands based organisations, working primarily in Human Resource development and operational roles.

Paul has a BSc. (honours) degree majoring in Psychology as well as a Masters degree (MSc. with Distinction) in applied Psychology.


Joan had previously followed a career in sales office and account management in a number of Black Country businesses.

After attending a Hypnotherapy conference with Paul in 2008, she decided that she would also like to train in Hypnotherapy.

Joan was awarded her Diploma in Hypnotherapy in 2011 from the then, re-named International Association for Pure Hypnoanalysis (IAPH).

Today, Joan is an undergraduate with the Open University studying for her BPS accredited BSc. degree in psychology with counselling.

Berrington Lodge, Regent House & the House by the Square

Between 2009 and 2015 the demand for business services grew to the extent that both Paul and Joan needed separate offices and the decision was made to re-locate to The House by the Square in Codsall where they took up three rooms and stayed until 2017.

Maypole House, Wombourne

In 2017, with demand continuing to grow, it was decided to once again re-locate to new offices in the heart of Wombourne and form a new business, alongside Wolverhampton Hypnotherapy, called Tranceform Psychology which focused on providing evidence-based psychotherapy and counselling separately from the hypnotherapy business.

Working with the NHS

At almost the same time, Tranceform Psychology were awarded official supplier status to the Sandwell and West Birmingham NHS Clinical Commissioning Group (CCG) providing both group training seminars as well as individual one-to-one counselling courses.

In total, more than 65 managers and staff (30% of the workforce!) undertook Paul’s CBT-based training programme with Joan also delivering the programme to a number of NHS staff.

Paul is currently (2022) working with management and staff at the Birmingham and Solihull Integrated Care Board (ICB).

Hypno-Band International

During 2018 Paul and Joan also acquired the global Hypno-Band Weight Loss System from John Maclean who had created it in 2010.

There are currently 1,500 licensed practitioners using the system all over the World.

In addition to granting pracitioner licenses, we also design and produce Hypno-Band practitioner websites.

Therapy Webs

Paul is also an expert DIVI website designer and has been building websites for Psychologists, Psychotherapists and Hypnotherapists since 2010.

Our web design service, Therapy Webs, provides a full suite of services to therapists including design, hosting, domain name services, SSL certificates and in-site SEO using Yoast and oither premium plug-ins.

The Shift to Lee Psychology

Tranceform Psychology was re-named in 2023 and marks a new transition for Paul and Joan.

Since gaining his masters degree in applied psychology in 2020 Paul has been actively re-formulating his philosophical position related to how people can successfully change their experience of emotional distress, or achieve their personal goals, using wholly scientific principles.

This new position recognises the limiting effects that psychiatric diagnosis, medicalisation and pathologisation can have on people wanting to overcome mental distress and seeks to present a new and more socio-psychologically informed approach to helping people deal with emotional challenges.

This new approach can be described as a Psychosocial change process as it takes into account well-researched psychological principles which are combined with an understanding of the social and cultural contexts in which people actually live their lives rather than the reductionist, objective perspectives which attempt to classify difficult emotional problems as ‘mental illnesses’ or ‘diseases’ which are independent of a person’s experiences.

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Arrange your FREE initial consultation here.

If you’d like to find out more about overcoming or recovering from mental health problems then why not arrange a free initial consultation with us.

During this consultation we will discuss your particular issues and the different types of mental health counselling we offer without you having to commit to any sessions going forward.

The consultation lasts around 50 minutes and is a great opportunity to meet with either Paul or Joan and decide if you would like to proceed with any support.


2009 – 2012

Berrington Lodge, Tettenhall Road, Wolverhampton.


2012 – 2015

Regent House, Bath Avenue, Wolverhampton.


2015 – 2017

The House by the Square, Wolverhampton Road, Codsall.

2017 – Present

Maypole House, Yew Tree Court, Maypole Street, Wombourne.

Counselling Locations

We offer counselling for mental health problems for people living in:

  • Wombourne
  • Wolverhampton
  • West Midlands
  • Shropshire
  • South Staffordshire
  • Telford
  • Shrewsbury

You can also access our services around the World using online therapy with Paul.